Viral Video “Potty-Mouth Princesses” Return to Drop More “F-Bombs for Feminism” Wearing Graphic Domestic Violence Injury Make-Up in Shocking New Ad
Posted: Nov 24 2014
Los Angeles, CA– November 24, 2014 – Hot on the heels of the massive viral success of the first anti-sexism “Potty-Mouth Princesses” video and facing a future where 1 out of 4 women are victims of domestic violence, little girls between 6 and 12 years-old dressed as pretty pink princesses drop F-bombs to draw attention to society’s continued sexism and lack of action. Courting controversy, the young girls don graphically realistic injury make-up that has them appearing bruised, bandaged and with black-eyes. In the clip the adorable and articulate little girls ask the question, “What’s more offensive, a little girl saying f*ck, or the f*cked up and sexist way society barely lifts a finger when men raise their fists?”
This second-to-be-released of 3 filmed anti-sexism videos, follows on the heels of the first “Potty-Mouth Princesses” clip that was named by mashable.com as the number one viral ad of October, 2014 with over 14 million views on a single Facebook post alone and almost 20 million views across platforms. The video raised over $30,000 for women’s charities through benefit T-shirt sales and was attacked on air by media personalities from Fox News pundits to Sharon Osborne and defended and lauded by TV voices from Whoopi Goldberg to Rachel Ray. The clip’s discussion-starting impact was declared by Entertainment Tonight as “one of the hottest topics on the planet” and Inside Edition labeled it as “creating a national firestorm.”
The new video can bee seen at: http://FCKH8.com/
Highlighted Quotes from the New Video:
“Here’s a fact more f*cked up than the word f*ck. One out of four women will be a victim of domestic violence.”
“We want a future that we can dream about. Not one we will f*cking scream about. 25% of women will be bullied beaten and bashed and in their own homes, their lives f*cking trashed.”
“So yeah, were making a big f*cking fuss, we don’t want a violent future for any of us.”
The girls appear in the video alongside men and women sporting “Not a Wife Beater” Tank Tops with bold purple text declaring “Break the Silence on Domestic Violence.” The tanks are part of advocacy T-shirt company FCKH8.com’s charity fundraising effort that is pledging 100% of the profit from the $15 tanks (roughly $9) to go to domestic violence charities. Supporters will be able to vote on Facebook for their favorite charities in the coming weeks much as the previous video’s over $30,000 raised was divided up between benefitting anti-sexism groups based on a Facebook vote.
Video writer/director Luke Montgomery comments, “We get that some adults are uncomfortable with how these little girls are using a bad word for a good cause and seeing them in this shocking injury make-up. But isn’t the real shock the ugly fact that 1 out of 4 women are bullied, beaten and bashed and that as a society we’ve become desensitized and accepting of violence against women as ‘normal?’” He adds, “These girls don’t need their mouths cleaned out with soap. Society needs to clean up it’s act. I’d rather see these girls in abuse make-up speaking out today so when they are older maybe less women will have those injuries in real life. In a culture that abuses women daily with things like paying them less than men for the exact same work, is it any surprise that so many men think they can abuse women too?”
Lacey O’Connell, mother of a 7-year old featured in the video stated, “We did this video to help break the silence on domestic violence. In our household swearing is absolutely unacceptable but if it takes princesses saying the F-word to raise awareness we will call it a success.” She added, “I was very personal for us. I was one of those 1 in 4 women who are victims of domestic violence. Equality is still an issue and at the root of this is the problem that men and women are not treated equally.” Her young daughter Kennedy who appears in the video chimed in, “I don’t normally say the F-word in life because my mom doesn’t let me but I want people to learn from this video that it’s not fair for women to get punched in the face. You can’t do that to women. It’s just not right to do.”
This second-to-be-released of 3 filmed anti-sexism videos, follows on the heels of the first “Potty-Mouth Princesses” clip that was named by mashable.com as the number one viral ad of October, 2014 with over 14 million views on a single Facebook post alone and almost 20 million views across platforms. The video raised over $30,000 for women’s charities through benefit T-shirt sales and was attacked on air by media personalities from Fox News pundits to Sharon Osborne and defended and lauded by TV voices from Whoopi Goldberg to Rachel Ray. The clip’s discussion-starting impact was declared by Entertainment Tonight as “one of the hottest topics on the planet” and Inside Edition labeled it as “creating a national firestorm.”
The new video can bee seen at: http://FCKH8.com/
Highlighted Quotes from the New Video:
“Here’s a fact more f*cked up than the word f*ck. One out of four women will be a victim of domestic violence.”
“We want a future that we can dream about. Not one we will f*cking scream about. 25% of women will be bullied beaten and bashed and in their own homes, their lives f*cking trashed.”
“So yeah, were making a big f*cking fuss, we don’t want a violent future for any of us.”
The girls appear in the video alongside men and women sporting “Not a Wife Beater” Tank Tops with bold purple text declaring “Break the Silence on Domestic Violence.” The tanks are part of advocacy T-shirt company FCKH8.com’s charity fundraising effort that is pledging 100% of the profit from the $15 tanks (roughly $9) to go to domestic violence charities. Supporters will be able to vote on Facebook for their favorite charities in the coming weeks much as the previous video’s over $30,000 raised was divided up between benefitting anti-sexism groups based on a Facebook vote.
Video writer/director Luke Montgomery comments, “We get that some adults are uncomfortable with how these little girls are using a bad word for a good cause and seeing them in this shocking injury make-up. But isn’t the real shock the ugly fact that 1 out of 4 women are bullied, beaten and bashed and that as a society we’ve become desensitized and accepting of violence against women as ‘normal?’” He adds, “These girls don’t need their mouths cleaned out with soap. Society needs to clean up it’s act. I’d rather see these girls in abuse make-up speaking out today so when they are older maybe less women will have those injuries in real life. In a culture that abuses women daily with things like paying them less than men for the exact same work, is it any surprise that so many men think they can abuse women too?”
Lacey O’Connell, mother of a 7-year old featured in the video stated, “We did this video to help break the silence on domestic violence. In our household swearing is absolutely unacceptable but if it takes princesses saying the F-word to raise awareness we will call it a success.” She added, “I was very personal for us. I was one of those 1 in 4 women who are victims of domestic violence. Equality is still an issue and at the root of this is the problem that men and women are not treated equally.” Her young daughter Kennedy who appears in the video chimed in, “I don’t normally say the F-word in life because my mom doesn’t let me but I want people to learn from this video that it’s not fair for women to get punched in the face. You can’t do that to women. It’s just not right to do.”
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